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The Ultimate Guide to Crafting Effective Real Estate Follow-Up Emails with Examples

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crafting real estate follow-up email

As a real estate agent, your success depends not only on your people skills and property knowledge but also on your ability to communicate effectively. In today’s digital age, email has become a crucial tool for following up with clients and prospects. However, sending generic and impersonal emails can do more harm than good. To truly stand out and build strong relationships, it’s essential to craft personalized and engaging follow-up emails that resonate with your audience. In this comprehensive guide, we’ll walk you through the process of creating effective emails and provide some real estate follow-up email examples that will help you win deals, nurture leads, and build lasting connections.

1. The Power of Personalization in Real Estate Follow-Up Emails

When it comes to real estate follow-up emails, personalization is key. Check out our article on the importance of personal follow-up for more info. Clients and prospects appreciate receiving messages that are tailored to their specific needs and preferences. By taking the time to personalize your emails, you can make a lasting impression and show that you genuinely care about their unique situation. Here are some tips for incorporating personalization into your follow-up emails:

1.1 Use their name and other personal information

Addressing your recipient by their name adds a personal touch to your email and shows that you’ve taken the time to get to know them. Additionally, referencing some sort of personal information can help establish a connection and make your email feel more relevant to their specific needs.

1.2 Reference previous interactions

If you’ve had any previous interactions with the recipient, such as a phone call or a meeting, be sure to reference those in your follow-up email. This shows that you remember and value their time, making them feel appreciated and more likely to engage with your message.

1.3 Highlight shared interests or hobbies

Do some research on your clients or prospects to identify any shared interests or hobbies. Incorporating these into your follow-up emails can help you establish a common ground and make your communication more relatable.

1.4 Focus on them, not you

While it’s important to showcase your expertise and services, it’s equally important to keep the focus on your recipient. Use the word “you” more frequently than “I” to make your emails customer-centric and show that you are genuinely interested in helping them achieve their goals. Ultimately, people will respond better to a genuine focus on them instead of a list of your accolades.

1.5 Include a call to action

Every follow-up email should include a clear and compelling call to action. Whether it’s scheduling a meeting, booking a property viewing, or providing feedback, make sure your recipient knows what the next steps are and how to take them. At a minimum, you should leave the recipient with a question to answer.

2. Real Estate Follow-Up Email Examples

Now that you understand the importance of personalization, let’s look at some real estate follow-up email examples you can use to nurture leads, win deals, and keep your clients engaged. We’ve curated a collection of real estate follow-up email examples that you can use as a starting point and customize to fit your specific needs.

2.1 Listing Feedback Email Example

Subject: Receiving your feedback on the properties I shared

Hi [Contact Name],

I hope this email finds you well. I wanted to follow up and see if you had a chance to review the listing information I sent over regarding your property search. I’d love to hear your thoughts on the properties I shared. Did any of them catch your eye? Is there anything specific you’re looking for that we may have missed?

I’m more than happy to provide you with information on other properties that align with your preferences. Additionally, if you’d like to schedule a tour of any properties you’re interested in, please let me know. I’m here to assist you every step of the way.

Looking forward to hearing from you soon.

Best regards, [Your Name]

2.2 Viewing Follow-Up Email Example

Subject: Your thoughts on the property we viewed

Hi [Contact Name],

Thank you for taking the time to view the property with me. It was a pleasure meeting you and discussing your requirements. I wanted to follow up and get your feedback on the property overall. Did it meet your expectations? Is there anything specific you liked or disliked?

Based on our conversation, I recall that you were particularly interested in properties in the [neighborhood] area. I have a few more options that I believe you might find interesting. Here are some listings that meet your criteria:

  • Listing A
  • Listing B
  • Listing C

If any of these properties catch your interest, please let me know, and I’ll be happy to schedule a viewing for you. I am very familiar with that area and would be happy to provide any insights!

Please feel free to reach out if you have any questions or if there’s anything else I can assist you with.

Best regards, [Your Name]

2.3 Open House Follow-Up Email Example

Subject: Thank you for attending the open house

Hi [Contact Name],

I want to express my thanks for attending the open house at [property address] on [date]. It was great meeting you and having the opportunity to show you the property.

I’m reaching out to gather your thoughts and feedback on the property. Did it meet your expectations? Is there anything specific you liked or disliked? Any feedback would be greatly appreciated, even the bad!

If you’re still interested in properties in the [neighborhood] area, I have a few more listings that might catch your interest:

  • Listing A
  • Listing B
  • Listing C

Please let me know if you’d like to schedule a viewing for any of these properties. I am very familiar with that area and would be happy to provide any insights.

Thank you once again for your time, and I look forward to hearing from you.

Best regards, [Your Name]

2.4 Potential Seller Follow-Up Email Example

Subject: Follow-up on our discussion about selling your home

Hi [Name],

Thank you for meeting me on [date] to discuss the possibility of selling your home. It was a pleasure meeting you and learning more about your property.

To ensure that I have the correct information, I wanted to confirm the details you provided. You mentioned that you’re looking to sell your home within [timeline], and you expect to sell it for approximately [$price]. Is this still accurate, or do you have any additional information to share?

As the next step, I am going to perform some analysis on your home and how it stacks up against current properties and recent sales, which I’ll send to you by [date]. I’d love to schedule a time next week (we can meet in person or chat on the phone) to review the report and discuss it in detail. Please let me know your availability.

In the meantime, if you have any immediate questions or concerns, please don’t hesitate to reach out. I’m here to support you throughout the selling process.

Thank you once again for considering me to potentially help in selling your home.

Best regards, [Your Name]

2.5 Valuation Follow-Up Email Example

Subject: Follow-up on the valuation of your property

Hi [Name],

I hope you’re doing well. I wanted to follow up on the analysis we provided for your property, [property name], on [date]. Are you still interested in discussing this in more detail?

I’m available between 9:30 AM and 4:00 PM during the regular business week to go over the analysis with you. Please let me know which date and time work best for you.

I look forward to speaking with you and addressing any questions or concerns you may have.

Best regards, [Your Name]

2.6 One-Year Post-Sale Follow-Up Email Example

Subject: Happy anniversary in your new home!

Hi [Name],

I wanted to take a moment to wish you a happy house anniversary! I hope you’ve had a fantastic year in your new home and that it has exceeded your expectations. It was a pleasure assisting you throughout the buying process, and I’m grateful for the trust you placed in me. I can’t believe it has already been a year!

If there’s anything you need or any questions you have about your property, please don’t hesitate to reach out. Many of my previous clients love to have me send them a current value update. Let me know if you would be interested in that.

If you know of any friends or family members who are looking to buy or sell a property, I would greatly appreciate it if you could refer them to me. Your recommendations mean the world to me, and I would take great care of them.

Thank you once again for choosing me as your real estate agent. I wish you many more years of happiness in your new home!

Best regards, [Your Name]

2.7 Non-Responsive Lead Follow-Up Email Example

Subject: Checking in on your property search

Hi [Name],

I received your information from [referral name], who mentioned that you were looking to [buy/sell] a property in [area]. I wanted to check if you’re still actively searching for a property.

If you are, I’d love to connect with you to discuss your requirements and assist you in finding the perfect property. I’m available on [dates] for a call or meeting. Please let me know which time slot works best for you.

If you are no longer interested, please let me know, and I’ll remove your information from my database. I respect your privacy and in no way want to bother you. Either way, please let me know.

Thank you for your time, and I look forward to hearing from you soon.

Best regards, [Your Name]

2.8 Reconnecting With an Old Client Email Example

Subject: Reconnecting and offering assistance

Hi [Name],

I hope this email finds you well. It’s been some time since we worked together on buying/selling [property address], and I wanted to reach out to see how you’re doing. I sincerely hope that everything has been going smoothly for you in your new home.

If there’s anything I can do to help you, whether it’s providing a current value estimate of your property or providing guidance on any real estate-related matters, please don’t hesitate to reach out. I’m here to assist you in any way I can.

Thank you once again for your trust and support. It would be great to catch up, so please feel free to send me a text or call.

Best regards, [Your Name]

2.9 Referral Follow-Up Email Example

Subject: Following up on your friend’s property search

Hi [Name],

I hope all is well. I wanted to check in with you regarding your friend, [friend’s name], who was looking for a new home. You mentioned that they were particularly interested in properties with [specific features].

I’ve come across a few listings that I believe could be a good fit for them. To make things easier, perhaps we could do a three-way call or group text to introduce them to these properties. Please let me know if that could work.

Thank you for helping out, and I look forward to connecting with you and your friend soon.

Best regards, [Your Name]

3. How to Make the Most of Email Templates for Real Estate Follow-Ups

happy real estate agent

Crafting effective follow-up emails is just the first step. The real estate follow-up email examples provided above are just a start. To truly maximize your efficiency and productivity, it’s crucial to leverage the right tools and strategies. Here’s how you can make the most of email templates for real estate follow-ups:

3.1 Scale your emails with template tools

Save time by using email template tools that allow you to store and insert pre-written templates with a single click. This eliminates the need to rewrite emails from scratch and ensures consistency in your communication. Remember to avoid making templated emails sound generic. It is best to use your templated email as a starting point and then add a personal touch to connect with your recipient.

3.2 Stay organized with email management tools

Manage your email templates more effectively by using email management tools, such as MailChimp, that provide features like template libraries, search functions, and tagging systems. These tools help you stay organized and easily locate the right template for each situation.

3.3 Prioritize income-producing activities

As a realtor, your time is valuable. Focus on income-producing activities such as client meetings, property viewings, and negotiations. By using email templates, you can save time on repetitive tasks and allocate more time to activities that directly contribute to your success.

3.4 Personalize, then personalize again

All of us have unique communication styles. The real estate follow-up email examples above might not be too close to your style. First, you should either take our email examples and personalize them or start from scratch and create ones that work for you. Then, before sending each email to your recipient, personalize the email again to make it resonate!

3.5 Don’t worry about becoming an email expert

You don’t need to become an email expert to create effective follow-up emails. Avoid falling prey to analysis paralysis. By using pre-designed templates and following best practices, you can craft professional and engaging emails without diving into the technical aspects of email creation.


Crafting effective real estate follow-up emails is an essential skill for every realtor. By personalizing your emails, using engaging templates, and leveraging the right tools, you can build strong relationships, win deals, and nurture leads. Remember, the key is to make your emails feel personal, relevant, and customer-centric. Take the time to understand your client’s needs and preferences, and tailor your emails accordingly. With the right approach, your follow-up emails can be powerful tools for building trust, establishing connections, and ultimately, driving success in your real estate business.

Happy emailing!