Personal Follow-up in Real Estate: The Key to Success
Let’s explore why personal follow-up in real estate is crucial for closing deals and how SimpleRebl can help you streamline the process. If you want to succeed as a real estate agent, it’s essential to maintain strong relationships with your past clients, prospects, and biggest fans. By staying top-of-mind with your contacts and showing them that you value their relationship, you increase the likelihood of generating repeat business and referrals.
Why Personal Follow-up Matters in Real Estate
Personal follow-up is all about keeping the lines of communication open with your contacts. This can be done through various means like text messages, emails, or even good old-fashioned phone calls. When you take the time to reach out to your contacts individually, you’re showing them that their relationship with you is important. You’re telling them that you’re always there, ready to assist with any real estate needs they might have. It’s important to note, though, that this isn’t about sending out mass emails or texts with a one-size-fits-all message to everyone in your CRM or address book. No, personal follow-up is much more than that. It’s about crafting personalized messages that show you understand and value each contact as an individual.
Sounds easy right? Well, according to the National Association of Realtors (NAR), 91% of agents never keep in contact with their past clients. That’s a big mistake because repeat and referral business is critical to your success. The NAR report also shows that 87% of past clients would use their agent again, but only 25% do. The reason for this gap is simple: lack of follow-up. Personal follow-up is the key to generating repeat business and referrals in real estate. By staying top-of-mind with your contacts and showing them that you care, you increase the likelihood that they’ll come to you for their future real estate needs and refer you to their friends and family.
Personal Follow-up as Building Genuine Connections
Personal follow-up in real estate is about building genuine connections. We suggest thinking of follow-up as catching up with a friend. Make it about them, not the business. By being genuine and sincere, asking about their lives, and sharing something personal or funny, you can establish a relationship based on trust, loyalty, and mutual respect.
When you make follow-ups about your clients and not just about your business, you show them that you care about them as individuals and not just as potential clients. This approach can help you establish a positive reputation, generate repeat business and referrals, and stand out from other agents. By making personal follow-up a priority, you can build long-lasting relationships that benefit both you and your clients.
The Strategic Value of Personal Follow-up in Real Estate
Beyond just strengthening relationships with your clients, personal follow-up carries a strategic advantage. It opens up a world of new opportunities, keeps you informed about the latest market trends, and provides you with invaluable feedback directly from your clients. Regularly touching base with your past clients allows you to understand their evolving needs and preferences. This understanding, in turn, enables you to customize your services and offerings to better align with their expectations. It’s like having a direct line to your client’s thoughts and desires, which can be a game-changer in the competitive world of real estate.
Personal follow-up can also help you identify new business opportunities, such as referrals, repeat business, and new listings. By staying top-of-mind with your contacts, you increase the likelihood that they’ll come to you for their future real estate needs and refer you to their friends and family. In addition, it can help you stay ahead of market trends and get valuable feedback from your clients, allowing you to adjust your strategy and offerings accordingly.
The Challenges of Following Up
Following up with contacts can be challenging, time-consuming, and frustrating for many real estate agents, even when they have a system in place. In most CRMs, following up involves a series of steps that can be tedious and take up valuable time.
To begin with, you need to create a task for each contact you want to follow up with, including details such as the date, time, and type of follow-up (e.g., call, email, or text message). Once the task is created, you need to keep track of it and ensure that it’s completed on time. This often requires checking your task list regularly to make sure you don’t miss any follow-up deadlines.
When it’s time to follow up, you may need to switch between different devices or platforms, such as your computer and your mobile device. This can be especially frustrating when you’re on the go and don’t have access to your computer. After you’ve completed the follow-up, you need to hop back into your CRM to mark the task as completed, make any notes about the interaction, and add another task for the next follow-up. This process can be time-consuming and take your focus away from other important tasks.
This is why most real estate agents never implement a CRM and, by not doing so, they have no way to make sure they systematically keep in touch with all of their contacts.
SimpleRebl: The Automated Solution for Personal Follow-up
With SimpleRebl, the tedious steps listed above are streamlined into a simple and automated process. Our add-on automatically determines who to contact, displays that contact in our app when they need to be contacted, and allows you to call, text, or email with just one tap. After you’ve contacted them, SimpleRebl automatically schedules the next contact date and makes a note of the follow-up in your CRM. This eliminates the need for creating tasks, checking which tasks are due, making notes, and marking tasks as completed manually.
Enter SimpleRebl, the solution that takes the tedium out of the steps listed above and transforms them into a streamlined, automated process. This handy add-on does the heavy lifting for you. It automatically figures out who you need to contact and when. It then displays that contact in our user-friendly app at the right time, allowing you to call, text, or email them with just a single tap. But it doesn’t stop there. After you’ve made contact, SimpleRebl takes care of scheduling the next contact date and even makes a note of the follow-up in your CRM. This means you no longer have to worry about creating tasks, checking which tasks are due, making notes, or marking tasks as completed manually. SimpleRebl handles all of that, freeing you up to focus on what you do best – building relationships and closing deals.
Wrapping Up
In the world of real estate, personal follow-up isn’t just a nice-to-have – it’s a must-have. It’s a powerful tool that can help you close more deals and build stronger, more meaningful relationships with your clients. By making personal follow-up a priority and leveraging tools like SimpleRebl, you can save precious time, cultivate better relationships, and give your Gross Commission Income (GCI) a healthy boost. But remember, this isn’t just about using the latest technology. It’s about building genuine, lasting connections with your clients. It’s about showing them that you truly care about their needs, desires, and preferences. So, why wait? Start incorporating personal follow-up into your real estate business today and see the positive ripple effect it can have on your life and business.